How to increase customer satisfaction by 15% through empathy

It is fair to say that Artificial intelligence (AI), and in particular generative AI, has taken the world by storm over the last 18 months, and one of the first organizational areas to benefit from implementing this new technology is likely to be customer service, as it offers clear customer, employee, and business benefits.

In 2023, generative AI significantly reshaped the way we think about customer service and brought with it exciting new opportunities and high expectations. But it can be hard to keep pace with the many advancements – let alone predict future tendencies. In close collaboration with customer service thought leader, futurist, and Forbes contributor, Adrian Swinscoe, we have produced the following article to highlight three relevant predictions and help you navigate the challenges ahead.

When you increase customer satisfaction in your department, you also increase the likelihood that your customers will remain loyal to your company, buy more often, and recommend your product to their friends. That is why customer service plays a crucial role in building a company’s reputation. So, when companies measure their customer satisfaction, they get an indication of what customers think about their services and products – and where there is room for improvement.